The Space-Business Bay,Pornprapa Rugwongprayoon

Inside the most extreme part of the mall where you can see all the shops which all of them look similar and tend to blend into the same pattern. The red frames lit up to attract customers' attention.

Final Review Part 1

Updated site drawing, construction method and plan of the mall

 This is the line drawing of the site.

Taxo and site update

My site is located in Business Bay district and there are 4 entrances, the first one is in Dubai Mall, in the middle of the canal, the opposite side of dubai mall and in the park. I tried to create a space that when people walk in, they couldn't aware of their exact  position in the mall, but my criteria of creating space is not very clear, so i have to develop more on this by starting to focus from small area.

SITE ANALYSIS + COMMERCIAL PRAGMATISM REPORT + TAXONOMY

Commercial Pragmatism report 

The Underground Mall is going to be located in Business Bay, which is going to be the downtown of Dubai in 2015.  It will have upwards of 240 buildings, comprising commercial and residential developments.  There is already the world’s highest building, which is one of the famous tourist attractions and there will be more tourist attractions in the area.

Target group of customers

- Tourists

- Businessmen, office workers

- People living in the area

Transportation

- Cars, taxis

- Metro

- Shuttle bus

- Water taxi.

Estimation of visitors

The Dubai Mall (per year)

2009               37,000,000

2010               47,000,000

2011               54,000,000

2015               ~ 85,000,000

One of the entrances of the underground shopping mall is located in Dubai Mall
Possibility: 75% of visitors from Dubai Mall = ~63,750,000 visitors/year

                                                              = ~ 5,312,500 visitors/month

Cost breakdown

            Construction

            - Labors

            - Excavation Cost
            - Foundation
            - Structure
            - Infrastructure
            - Decoration

                        Dubai Mall

                                    502,000 sqm

US$ 1,300,000,000

                                               

                        Estimation: 

                                    350,000 sqm

~US$ 910,000,000

            Monthly Expense

                        Mall

                        - Security Guards ~ 30 unit

                        - Receptionists ~ 10 unit
                        - Housekeepers ~ 30 unit

                        - Electricity/Water Cost
                        - Marketing Cost
                        - Manager/Office Workers ~ 50 unit
                        Resort

                        - Housekeepers ~30 unit

                        - Receptionist ~5

                        - Security Guard ~10

                        - Electricity/Water Cost

                        - Manager/Office Workers ~ 20 unit

                       

Income

- Retails Rental: ~500 Shops

~300,000 AED/unit
= ~150,000,000 AED/month        

- Cinema: ~15 Screens

           

- Tourist Attractions: Museum, Art Gallery and Indoor Theme Park

            Museum
                        Tickets: Adult             50 AED

                                     Child             25 AED

Visitors = ~ 15,000/month

                                                 = ~ 600,000 AED/month

            Art Gallery

                        Tickets: Adult             50 AED

                                     Child             25AED

Visitors = ~ 10,000/month

                                                 = ~ 400,000 AED/month

            Indoor Theme Park             

                        Tickets: Adult             120AED

                                     Child              80AED

                                                Visitors = ~ 1,000,000 visitors/month

                                                           = ~ 200,000,000 AED/month

- Underground Resort (4 Stars) ~150 Rooms

            ~700 AED/night

            75% occupancy/month
                        = ~2,350,000 AED/month

                       

Site study, Taxonomy and Commercial Pragmatism

SITE STUDY

The Analysis of the world islands in Dubai, UAE. Its transportation, size, clientèle and concept.