Commercial Pragmatism report
The Underground Mall is going to be located in Business Bay,
which is going to be the downtown of Dubai in 2015. It will have upwards of 240 buildings,
comprising commercial and residential developments. There is already the world’s highest
building, which is one of the famous tourist attractions and there will be more
tourist attractions in the area.
Target group of
customers
- Tourists
- Businessmen, office workers
- People living in the area
Transportation
- Cars, taxis
- Metro
- Shuttle bus
- Water taxi.
Estimation of
visitors
The Dubai Mall (per
year)
2009 37,000,000
2010 47,000,000
2011 54,000,000
2015 ~ 85,000,000
One of the entrances of the underground shopping mall is located in
Dubai Mall
Possibility: 75% of visitors from Dubai Mall = ~63,750,000 visitors/year
Possibility: 75% of visitors from Dubai Mall = ~63,750,000 visitors/year
= ~
5,312,500 visitors/month
Cost breakdown
Construction
- Labors
- Excavation Cost
- Foundation
- Structure
- Infrastructure
- Decoration
- Foundation
- Structure
- Infrastructure
- Decoration
Dubai Mall
502,000
sqm
US$
1,300,000,000
Estimation:
350,000
sqm
~US$ 910,000,000
Monthly Expense
Mall
-
Security Guards ~ 30 unit
- Receptionists ~ 10 unit
- Housekeepers ~ 30 unit
- Housekeepers ~ 30 unit
- Electricity/Water Cost
- Marketing Cost
- Manager/Office Workers ~ 50 unit
Resort
- Marketing Cost
- Manager/Office Workers ~ 50 unit
Resort
-
Housekeepers ~30 unit
- Receptionist ~5
-
Security Guard ~10
-
Electricity/Water Cost
-
Manager/Office Workers ~ 20 unit
Income
- Retails Rental: ~500 Shops
~300,000 AED/unit
= ~150,000,000 AED/month
= ~150,000,000 AED/month
- Cinema: ~15 Screens
- Tourist Attractions: Museum,
Art Gallery and Indoor Theme Park
Museum
Tickets: Adult 50 AED
Tickets: Adult 50 AED
Child 25 AED
Visitors = ~
15,000/month
= ~ 600,000
AED/month
Art Gallery
Tickets:
Adult 50 AED
Child 25AED
Visitors = ~
10,000/month
= ~ 400,000
AED/month
Indoor Theme Park
Tickets:
Adult 120AED
Child 80AED
Visitors
= ~ 1,000,000 visitors/month
= ~ 200,000,000 AED/month
- Underground Resort (4 Stars) ~150
Rooms
~700
AED/night
75%
occupancy/month
= ~2,350,000 AED/month
= ~2,350,000 AED/month
I like your diagram a lot !! very clear and colorful !!
ReplyDeleteI like it too!
ReplyDeleteThe section of Burj Kalifa is very good. So is you commercial report. Your diagrams on the first plate is very nice. But you need to work more on the site images and make them drawings, detailed enough to show your exact entrances etc. But focus now on your taxonomy of spaces, views, programs, and most importantly, taxonomy of "awareness" meaning how people will perceive the space.