Friday, October 19, 2012

Site study, Taxonomy and Commercial Pragmatism

SITE STUDY

The Analysis of the world islands in Dubai, UAE. Its transportation, size, clientèle and concept.


 TAXONOMY EXAMPLES



Above are Taxonomy of Programs and the Taxonomy of Dynamics which I categorised again in other sub headings.

Commercial Pragmatism

Shops and Revenue
The PATH underground shopping is my case study for shops and revenue examples, the PATH is a 28 km underground tunnel comprising of 371,600 sqm of retail space and about 1,200 shops. There are 125 entry and exit points throughout the tunnel.
The underground mall pass under over 50 office buildings and 5 subway stations in downtown Toronto. Each section of the mall which PATH passes through belongs to the estate above.
  Shop Categories:
-          Opera house
-          Theatre
-          Cinema
-          Gallery space
-          Symphony Orchestra
Banks
-          Cosmetics
-          Beauty supplies
-          Salon
-          Health/Fitness club
-          Skin care
-          Spa
-          Plastic surgery
-          Coffee
-          Café
-          Tea shop
-          Camera and equipment shop
-          Photo printing
-          Clothing
-          Day care
-          Language school
-          Art school
-          Computer
-          Phones
-          Gadgets
-          Television

-          Accessories
-          Baby
-          Childrens
-          Eyewear
-          Footwear
-          Maternity
-          Lingerie
-          Ladies
-          Mens
-          Shoes
-          Swimwear
-          Uniforms
-          Bakery
-          Breakfast
-          Casual
-          Cake shop
-          Fast food
-          Food court
-          Fine dining
-          Pubs
-          Supermarket
-          Grocery store
-          Clinic
-          Dental clinic
-          Therapy
-          Home décor
-          Furniture
-          Interior design service
-          Real estate company
-          Architectural design company
-          Media
-          Arena
-          Travel agencies
-          Gown/ dress
-          Wedding planner


Revenue each year : 1.5 billion dollars aprox. For 371,600 sqm of retail space
Income and Sales: 254 million dollars / year

Other sources of Income:
Sources of income are:
1. The rental price of shop space: can be divided per square metre
Average shop rental price in Dubai : 5000 Dhs/ sqm – 25000/ sqm (price change to due to location) *Dubai rental price in 2012*
2. Percentage share of individual shop sales
3. Charge for common area such as maintenance and utility, staff canteen
4. Advertising cost- for example, in malls pamphlets
5. Specified parking area cost/ goods transportation area
6. Space rental cost for events and exhibition

Customers:
  Customers are of a variety of social groups, age and backgrounds because the shopping mall will provide access points in the main land area. It is estimated that customers will be over 30,000 per day because of the variety of programs and size of the space.
   Target Group: Families, both local and tourists
   

Island drawings. Inspiration 




1 comment:

  1. Drawing is looking better. But imagine how large it is. The lines should be much thinner and the information around take less attention. The grey boxes are not helping you but distracting the audience attention. Need to work on it a bit more. I've put some nice drawings of islands here in this post for inspiration. Have a look and extract what you think might be useful. The over all graphics being the most interesting I think.
    I can't read the text on the axos. The second one looks like a good start, and I realize that the first one is just an example but do not put the photos like that in "axo" boxes. Keep them empty if you haven't had time to draw them. The case study on Path is helpful, but please refine which programs you would have. Your site is very special and will not attract all. Consider your selections carefully.
    Very exciting!

    ReplyDelete