SITE STUDY
The Analysis of the world islands in Dubai, UAE. Its transportation, size, clientèle and concept. |
Above are Taxonomy of Programs and the Taxonomy of Dynamics which I categorised again in other sub headings.
Commercial Pragmatism
Shops and
Revenue
The PATH underground shopping is my case study for shops and revenue examples, the PATH is a 28 km
underground tunnel comprising of 371,600 sqm of retail space and about 1,200
shops. There are 125 entry and exit points throughout the tunnel.
The
underground mall pass under over 50 office buildings and 5 subway stations in
downtown Toronto. Each section of the mall which PATH passes through belongs to
the estate above.
Shop Categories:
-
Opera house
-
Theatre
-
Cinema
-
Gallery space
-
Symphony
Orchestra
Banks
-
Cosmetics
-
Beauty supplies
-
Salon
-
Health/Fitness
club
-
Skin care
-
Spa
-
Plastic surgery
-
Coffee
-
Café
-
Tea shop
-
Camera and
equipment shop
-
Photo printing
-
Clothing
-
Day care
-
Language school
-
Art school
-
Computer
-
Phones
-
Gadgets
-
Television
-
Accessories
-
Baby
-
Childrens
-
Eyewear
-
Footwear
-
Maternity
-
Lingerie
-
Ladies
-
Mens
-
Shoes
-
Swimwear
-
Uniforms
-
Bakery
-
Breakfast
-
Casual
-
Cake shop
-
Fast food
-
Food court
-
Fine dining
-
Pubs
-
Supermarket
-
Grocery store
-
Clinic
-
Dental clinic
-
Therapy
-
Home décor
-
Furniture
-
Interior design
service
-
Real estate company
-
Architectural
design company
-
Media
-
Arena
-
Travel agencies
-
Gown/ dress
-
Wedding planner
Revenue
each year : 1.5 billion dollars aprox. For 371,600 sqm of retail space
Income
and Sales: 254 million dollars / year
Other sources of Income:
Sources of income are:
1. The rental price of shop
space: can be divided per square metre
Average shop rental price in
Dubai : 5000 Dhs/ sqm – 25000/ sqm (price change to due to location) *Dubai
rental price in 2012*
2. Percentage share of
individual shop sales
3. Charge for common area
such as maintenance and utility, staff canteen
4. Advertising cost- for
example, in malls pamphlets
5. Specified parking area
cost/ goods transportation area
6. Space rental cost for
events and exhibition
Customers:
Customers
are of a variety of social groups, age and backgrounds because the shopping
mall will provide access points in the main land area. It is estimated that
customers will be over 30,000 per day because of the variety of programs and
size of the space.
Target Group: Families, both local and tourists
Drawing is looking better. But imagine how large it is. The lines should be much thinner and the information around take less attention. The grey boxes are not helping you but distracting the audience attention. Need to work on it a bit more. I've put some nice drawings of islands here in this post for inspiration. Have a look and extract what you think might be useful. The over all graphics being the most interesting I think.
ReplyDeleteI can't read the text on the axos. The second one looks like a good start, and I realize that the first one is just an example but do not put the photos like that in "axo" boxes. Keep them empty if you haven't had time to draw them. The case study on Path is helpful, but please refine which programs you would have. Your site is very special and will not attract all. Consider your selections carefully.
Very exciting!